Digital Product Designer



User Research

Heuristic analysis, stakeholder interviews, ethnographic studies, user testing, persona building, user stories, metrics analysis, quantative surveys.

UX Design

Information architecture, user flow, journey mapping, task analysis, ideation, usability, accessiblity, goal optimisation, sketching, wireframing, prototyping.

Front-end Development

HTML, CSS, JavaScript, front-end frameworks e.g. Bootstrap, JS libraries e.g. JQuery, CSS pre-processors e.g. LESS. PHP, C#, ASP.NET Razor.


WIP: Activity-Finding Chatbot

UX Research, Design, Prototyping

Free Electron

Design, Development, Test & Publish

ServiceTick Filters

UX Research, Design & Development

Online Survey Platform

UX Research, Design & Development

Digital Transformation Project

Data Analysis, Design & Development


  • 2012 - present

    Digital Product Design.

    Experience in the fields of education, local government and the private sector means that I am able to promote my ideas while being mature enough to incorporate changing priorities from other stakeholders at all stages of design and production.

  • 2010 - 2012

    Designer / Maker.

    Physical product development for myself and third parties, running a series of design workshops at London's Barbican, joining a startup accelerator with my wife. Oh, and renovating a cottage in North Norfolk!

  • 2003 - 2010

    Teaching Design.

    Highlights include leading the Design & Tecnology department of a South London school with Technology College Status, introducing new Product Design courses at GCSE and A-Level, being invited to the Royal Academy of Engineering awards dinner for my part in inspiring young girls to become engineers, and volunteering with a charity in Cambodia for four months.

  • 1997 - 2002

    Design Education.

    BSc(Hons) Product Design, Brunel University - focused on environmental design & cognitive ergonomics. Spent time living and working in Milan and Berlin - I can speak Italian, but have to admit that I'm a little rusty!

  • Thanks